Role:
Art Director
Overview:
The Galaxy S26 Ultra launched through an integrated campaign featuring artist Audrey Nuna, blending music, fashion, and technology to introduce Samsung's latest flagship device across OOH, digital, social, and motion.
Challenge:
Create a visually cohesive campaign that could scale across national media while reflecting both Samsung's premium design language and Audrey Nuna's distinctive creative identity.
Contribution:
Led the art direction for OOH, digital, and social campaign assets, adapting the visual system across multiple formats and collaborating on motion to deliver a unified launch experience.
