Role:
Art Director ยท Copywriter
Overview:
Developed an integrated campaign for The Home Depot that encouraged girls to see skilled trades as a place where they belong. Centered around the idea Give a Girl a Power Tool, the campaign celebrated women already thriving in the trades while inspiring the next generation to imagine themselves building, creating, and leading.
Challenge:
Challenge outdated perceptions of who belongs in the skilled trades while creating a campaign that felt authentic, optimistic, and true to The Home Depot's brand.
Outcome:
Expanded into a broader storytelling platform featuring real women in the trades and purpose-driven content across digital channels.
Give a Girl a Power Tool (ENG)
Descubre su poder (SPAN)
As an extension of our campaign, we've launched a website featuring extraordinary stories of women challenging stereotypes and shaping a brighter future.
