Role:
Art Director
Overview:
Glacier Bay explored how AI could simplify the home improvement shopping experience by helping customers discover products through natural conversation instead of traditional search. The campaign introduced an approachable vision of AI-powered shopping across digital and social platforms.
Challenge:
Demonstrate how AI can make product discovery feel intuitive, helpful, and accessible for everyday homeowners.
Contribution:
Co-developed the campaign concept and art directed motion and digital assets that visualized conversational shopping, transforming a complex technology into a simple, customer-first experience.