Role:
Art Director
Overview:
Created a social-first campaign introducing HDX through playful storytelling that transformed everyday household products into engaging digital content.
Challenge:
Increase awareness of The Home Depot's private-label brand while working within a lean production budget.
Solution:
Developed approachable, motion-driven creative that celebrated simple product moments through clean visuals and relatable storytelling.
Outcome:
🏆 AAF Dallas Gold ADDY Award
Social Media Campaign
Social Media Campaign