Role:
Art Director
Integrated Campaign • Film • Social • Digital
Overview:
Potential, Unleashed is an integrated campaign for Husky, The Home Depot's exclusive tool and storage brand. Rather than focusing solely on product features, the campaign celebrated the confidence and satisfaction that come from building, creating, and tackling projects with the right tools.
Challenge:
Increase consideration for a private-label tool brand by creating an emotional connection that inspires consumers to see what's possible with Husky.
Contribution:
Art directed campaign assets across film, digital, and social, helping translate the Potential, Unleashed platform into a cohesive visual system. The creative paired cinematic storytelling with product-focused moments to reinforce Husky as a trusted partner for every project—from everyday tasks to ambitious builds.