Art Direction / Brand Positioning / Core Messaging / Tagline / Visual Branding / Website Design / Photography / Merchandise
Lerma is a creative agency based in Dallas, Texas. I am working on refreshing Lerma's brand messaging and its guidelines for strategic design. This involves creating a new look and feel for all visual assets, including decks, social media, and the website. Additionally, I will be responsible for writing their new tagline, mission statement, and overall messaging.
I have also previously worked on Lerma's merch in the past. Below you can see images of last year's collection for Hispanic Heritage Month.
