Role:
Art Director
Overview:
As Lerma evolved as an agency, its brand needed to reflect a new chapter—one that better represented its strategic thinking, creative ambition, and multicultural perspective. The refresh reimagined the agency's visual identity across digital, print, environmental, and internal brand experiences.
Challenge:
Refresh Lerma's brand identity while preserving the agency's reputation and creating a flexible system that could scale across every touchpoint.
Contribution:
Contributed to the agency's visual refresh by developing brand assets across web, social, environmental graphics, presentations, merchandise, and internal communications. Worked collaboratively to build a cohesive identity system that reflected Lerma's evolving voice while supporting both internal culture and external brand presence.
I have also previously worked on Lerma's merch in the past. Below you can see images of last year's collection for Hispanic Heritage Month.
