Role:
Art Director
Overview:
A collection of integrated campaigns and brand experiences developed for Maker's Mark, spanning limited-edition collaborations, retail activations, social content, and brand storytelling. Each project balanced the brand's heritage with contemporary creative across multiple touchpoints.
Challenge:
Develop creative that evolved the Maker's Mark brand while preserving the craftsmanship and authenticity that define its identity.
Contribution:
Art directed campaigns across digital, retail, and experiential platforms, creating cohesive visual systems that celebrated the brand's iconic red wax seal while introducing new collaborations and cultural moments.
Gayle Kabaker Bottle Collaboration:
Maker's Mark partnered with artist, Gayle Kabaker, to create a limited-edition label that depicts her interpretation of a spirited woman in acrylic gouache, inspired by the wildflowers of Kentucky and the colors of the Maker’s Mark palette. I also designed table tents under "The Power of Red" campaign.
Mark of Good Taste:
Explored a campaign platform celebrating the people, moments, and craftsmanship behind great taste. The second campaign to come, "Red Wax Meets Red Tab."
The final campaign aims to place Maker's at the top by associating it with a trending sport, tennis. It's sophisticated allure places it front and center of trending fashion, exclusivity, and pop culture.
