Role:
Art Director
Art Director
Overview:
See Where It Takes You celebrates the transformative power of entertainment. Rather than promoting individual titles, the campaign positions Prime Video as a gateway to unforgettable worlds, inviting audiences to follow stories wherever they lead.
Developed for Hispanic audiences, the campaign combines bold visuals and culturally relevant storytelling to reinforce Prime Video as a destination for every kind of viewer.
The Challenge:
Prime Video's library spans countless genres, languages, and stories.
The challenge was to create a campaign platform that could unify this diverse catalog while remaining flexible enough to support new titles and resonate with Hispanic audiences.
Creative Approach:
The creative centered on the idea that every film and series has the power to transport us somewhere new.
A flexible visual system paired cinematic imagery with expressive typography, allowing each title to retain its own personality while reinforcing one recognizable campaign platform: See Where It Takes You.
Designed for digital-first audiences, the campaign adapted across social, display, and streaming touchpoints while maintaining a cohesive visual identity.
Outcome:
Developed an integrated bilingual campaign system that celebrated Prime Video's expansive content library while creating a consistent, scalable creative platform across digital channels.
Reflection:
Entertainment campaigns succeed when they capture emotion rather than simply advertise content.
Working on See Where It Takes You reinforced the importance of building campaign systems that can evolve alongside a constantly changing catalog while remaining rooted in one clear creative idea.