For the Galaxy Z Fold 7 pre-order and launch, we partnered with Doechii, Dylan Efron, and Jaden Smith as our brand ambassadors, bringing culture, creativity, and star power to the campaign. Their influence powered a high-impact rollout across bold OOH executions, including massive digital billboards, immersive train wraps, and striking print placements in New York City, Los Angeles, Chicago, and other major cities, turning the launch into a true cultural moment and elevating the Fold as a must-have device.
Social videos were also created in which I had to design UX/UI for the phone screens visible on the ads before we had finalized versions of what the designs actually looked like.
