Role:
Art Director
Overview:The launch of the Galaxy Z Fold7 and Z Flip7 introduced Samsung's newest foldable devices through an integrated campaign spanning OOH, digital, social, motion, and retail. Working across multiple creative teams, I helped bring the launch to life through a cohesive visual system designed to scale across every consumer touchpoint.
Challenge:
Launch Samsung's flagship foldable devices through a campaign that remained visually consistent across celebrity partnerships, large-scale media, social content, and digital advertising.
Contribution:
Led the art direction for OOH, digital, and social campaign assets featuring talent including Doechii, Jaden Smith, and Dylan Efron. Designed UI featured within social films before final product interfaces were available, helping visualize new product experiences while maintaining Samsung's premium design language across the campaign.
