Role
Art Director | Concept Development | Packaging Design | Product Experience
Art Director | Concept Development | Packaging Design | Product Experience
Overview
Designed a premium collector experience for Samsung’s Spider-Man collaboration, developing the creative direction across packaging, accessories, key visuals, and product storytelling. The project explored how licensed collaborations can become immersive brand experiences rather than traditional product launches.
Challenge
Create a product experience that felt authentic to Spider-Man while remaining unmistakably Samsung. The goal was to build a cohesive design system that extended from packaging to retail and digital touchpoints.
Creative Exploration
Our initial direction explored a cinematic duotone visual system inspired by New York architecture and Peter Parker’s everyday world. As production evolved with Samsung, Sony, and Marvel, the concept was refined to meet manufacturing timelines while preserving the core experience
Final Outcome
The final collaboration translated the original concept into a production-ready collector experience spanning packaging, accessories, and launch assets.
