Role:
Art Director
Overview:
Vigoro is The Home Depot's gardening brand, offering products that help people create and care for thriving outdoor spaces. This campaign celebrated the confidence that comes from growing something yourself, encouraging gardeners of every experience level to get outside and grow.
Challenge:
Create an approachable campaign that inspired both new and experienced gardeners while showcasing Vigoro's broad range of lawn and garden products.
Contribution:
Co-developed the campaign concept and art directed creative across film, digital, and social. The visual approach paired vibrant lifestyle moments with product storytelling to reinforce gardening as an accessible and rewarding experience.