Art Direction / Visual Branding / Logo Design / Packaging / Product Concept and Development
This is a redesign of the logo and packaging for Joy Macarons, a Dallas-based company shipping worldwide. I wanted to create a playful image by introducing a character named Joy, similar to Marie Antoinette, who has an addiction to macarons.
The character has the potential to create captivating animations and engaging stories showcasing the delectable flavors offered by the shop. The wide range of flavors is vividly represented in the logo's color scheme.
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