Samsung partnered with Doechii to launch their new Galaxy foldables with a bold, collectible PR box for influencers. Inspired by the swampy, high-fashion energy of her debut album, the package looks like a wooden crate transporting a dangerous white alligator, a key symbol in Doechii’s branding and a nod to her real-life pet.
Inside, moss-like packaging reveals a custom alligator-eye bag I designed with a catching-pole wristlet, egg-shaped cartons with exclusive swamp-themed charms, a vinyl of Doechii’s latest album, a Galaxy SmartTag keychain that nods to Doechii's beaded hair, and the new Galaxy Z Fold7 phone. An unboxing that feels wild, luxe, and unmistakably Doechii.
I also designed custom merch such as an exclusive Galaxy Z Flip7 phone case and a "hallpass" handheld flip mirror that matched her tour's retro school theme.
